Place Marketing Essay Example | Topics and Well Written Essays - 1500 words

Place Marketing - Essay Example 45). The pictures presented to the fans are a true reflection of the occurrences during the games. For instance, one issue that affected a live match was the racially abusing of the black players especially those with a dark skin color. It posed a challenge for the organizers and even some of the players threatened to pull out. The poster covers the issues of fan trouble by having pictures of the fans trying to support their teams while they are half naked. In fact, fan trouble was caused by flares especially games to which the host team won or even equalized. The effect of the behaviors is represented in the poster by the addition of the different pictures of the poster. The poster presents both the success and failure of the organization while also handling the success of the host in handling the whole situation perfectly. The failure of the poster to bring out the details of the success and failures can be attributed to the focus of the author (Benioff, 2012, p. 67). The focus on the poster is about racism and the success achieved by hosting the continental games in Ukraine and Poland. This success can be seen on the poster by looking at the pictures associated with the poster which is limited to the hosting of the Euro games in 2012. Fabrication versus realism The poster focuses on the life in Cardiff city especially the nightlife. The distinction between reality and a fallacy in relation to drinking is the focus of the poster. The negative impact of drinking is depicted in the poster by the picture of the lady extremely drunk and lying next to a garbage dump. The picture explains the impact of nightlife culture (Beverly and Thomson, 2011, p. 78). According to poster, a distinction between realism and fabrication must be done otherwise the night life in Cardiff will be associated with over-drinking and negative public behavior such as urinating in public, indecency, and having a black-out in a public area. I believe that the picture may be sending a wrong m essage to others who has visited the city. Therefore, the authenticity of the story may not be easily understood by other audience. The failure to research and develop a conclusive result indicates the fallacy of generalization, which may cause a serious problem to the city image (Dagron and Tufte, 2006, p. 89). Bad behavior is an individual choice and not a social choice. Therefore, bad behavior should not be used to create a negative image about a place or city. The city should not be viewed as a benchmark of a certain behavior, but the individuals therein. I think that for a city to be evaluated on the basis of resident behavior, it must cover over 80% of the population. The facts on the issue must be clearly stated because it is the basis of the argument. I the society today, several prefabrications have been done as marketing or social control system. However, all these conclusions may be a fabrication. For instance, the association of rats with cheese is wrong because in reali ty, mice do not like cheese. Consequently, the association of drinking with negative behavior is wrong because it indicates a grand scale fabrication. Acceptable Face of the Past? National image is developed based on the past occurrences or events that can be associated with the country. One of the images associated with Wales is the National Eisteddfod which is considered acceptable face of the past. The past